Content, Trust & Missed Opportunities with Vanessa Richmond, Principal at Vigilantes

Written By Desiree Lattimer

In this bite-sized episode of MEIRA Microcast, Rachael Radford sits down with Vanessa Richmond, Principal and Brand Strategist at Vigilantes, to unpack her experience at Vancouver’s first-ever Web Summit - from the electrifying energy to the surprising content gaps.

We cover:

  • What drew thousands to Web Summit (and what didn’t deliver)

  • The missed opportunity of soft questions with expert speakers

  • Why transparency matters more than ever in sponsored content

  • The trust/engagement connection every event organizer should note

  • Why AI-generated content still needs a human heart to truly connect

Whether you're a marketer, conference organizer, or tech leader, this 10-minute episode offers a sharp take on how content, trust, and context make or break live events.

Read Vanessa’s full Web Summit recap here.

👇 WATCH NOW & DROP A COMMENT: What would you change about major conferences like Web Summit?

Connect with Vanessa Richmond & Vigilantes:

Website: https://www.vigilantes.ca
LinkedIn: https://www.linkedin.com/in/vrichmond
Expertise: Brand alignment, organizational storytelling, strategic identity, content strategy

Desiree Lattimer
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